For the last week or so, there has been much speculation that a sequel to the Crocodile Dundee films was imminent. The original films showed Paul Hogan’s easy-going titular character discovering the many cultural differences between his home country of Australia and the busier, faster and sometimes more uptight America.
The recent ‘trailer’ depicted not Hogan but comedian Danny McBride, in similar attire as a character who purports to be Dundee’s son, Brian, back in Australia to rediscover his roots. A later trailer also had Chris Hemsworth (Thor) as the son of Dundee’s old mate Digger. The $30million ‘movie’, supposedly set for a summer release, came as a surprise to many who hadn’t seen it previously announced on the schedules, but the credits looked genuine, the ‘official site‘ was glossy, the trailer looked suitably polished and there was even a iMDb listing and twitter hashtag to back it up.
However it now appears that the trailers are part of a complex and well-strategised marketing campaign created by Tourism Australia and set to expand out into a fuller Super Bowl commercial that will air during the big US sporting event in February.
But, hey, could this fake advert lead to a real film? Stranger things have happened…